7 K-Pop Music Videos From September 2026 That You NEED to Watch
September 2026 isn't even over yet, but K-pop has already given us some seriously unforgettable music videos.
From ROSÉ's nostalgic pop-rock fantasy to LE SSERAFIM's gaming-inspired world, IU's cinematic universe, and Felix's emotional story with Roh Yoon-seo, this month's MVs have been anything but predictable.
And that's exactly what makes September such a fun month for K-pop fans.
Some videos are built around massive concepts. Others keep things surprisingly intimate.
Some are packed with visual details you'll want to pause every five seconds to catch.
So if your watchlist is getting a little overwhelming, here are 7 September 2026 K-pop MVs you NEED to see.
1. ROSÉ — “new trick”
If you only watch one MV from this list, make it this one. 👀
ROSÉ's “new trick” arrived September 18 with an entirely different energy from the heartbreak-heavy side fans became familiar with through rosie.
The video throws her into a colorful, nostalgic world filled with early-2000s pop-rock energy, a vintage red car, a purple lollipop, school-inspired styling, and a gymnasium performance with a live band.
And then comes the detail that makes the whole project even more interesting:
The entire MV was created as part of Apple's “Shot on iPhone” campaign.
ROSÉ's video was filmed using the iPhone 18 Pro, with Dave Meyers directing.
The result feels less like a traditional polished K-pop video and more like someone dropped ROSÉ into a nostalgic coming-of-age movie.
The sound follows that same direction, leaning into energetic pop-rock and garage-punk influences.
It's playful.
It's colorful.
And it feels like ROSÉ is deliberately having fun with heartbreak instead of letting heartbreak control the story.
Verdict: With over 30 million views in the first three days, it is immediate replay material. 💜
2. IU — “Unknown Planet”
If ROSÉ's “new trick” is all about nostalgia and energy, IU's “Unknown Planet” goes in the opposite direction.
The singer released the cinematic MV on September 16 as one of the two title tracks from her digital single album of the same name.
And the word cinematic is doing a lot of work here.
IU has a natural ability to make a music video feel like a short film, and “Unknown Planet” continues that tradition with a visual world that feels expansive and dreamlike.
Rather than relying entirely on choreography or spectacle, the video puts atmosphere front and center.
It's the kind of MV where you can finish watching and immediately think:
“Wait… what did I just watch?”
Which, frankly, is exactly the reaction a good cinematic K-pop MV should produce.
Best for: Fans who love storytelling, atmosphere, and videos that feel like they're hiding another layer underneath the surface.
3. Stray Kids' Felix — “Slow It Down”
Felix's “Slow It Down” takes a much more intimate approach.
Released September 1 as part of Stray Kids' SKZ-PLAYER project, the digital single came with a music video starring actress Roh Yoon-seo.
The song centers on the idea of pausing in a world that constantly feels like it's moving too quickly.
And that's reflected in the video's emotional storytelling.
Instead of making Felix's solo presence all about flashy performance shots, the MV uses its narrative and chemistry with Roh Yoon-seo to communicate the song's message.
It's softer than the explosive visual identity fans may associate with Stray Kids.
And that's precisely why it stands out.
Sometimes the most memorable K-pop videos aren't the ones throwing something at you every second.
Sometimes they're the ones that tell you to slow down.
Best for: Fans looking for a softer, story-driven Felix.
4. LE SSERAFIM — “Made My Night”
What happens when K-pop meets Overwatch?
You get LE SSERAFIM's “Made My Night.” 🎮🔥
The group's new music video was pre-released on September 11 and created in collaboration with Overwatch.
The song itself is energetic and centers on the feeling of meeting someone special and enjoying the moment together.
Visually, though, the collaboration gives the MV another dimension.
Instead of simply using gaming imagery as decoration, the video builds its identity around the crossover, creating a colorful and dynamic world that feels very different from a standard comeback video.
It's also a great example of how K-pop continues to blur the line between music, gaming, and fandom culture.
And considering how naturally K-pop and gaming communities overlap, this collaboration feels tailor-made for social media.
Best for: LE SSERAFIM fans, gamers, and anyone who loves a chaotic visual crossover.
5. Mark Lee — “My Friend”
September also gave us an important solo moment from Mark Lee.
Mark released “My Friend” on September 10, marking his first solo track following his departure from SM Entertainment. He also participated in writing the lyrics and composing the song.
The music video takes a noticeably personal approach.
Rather than simply presenting Mark as an idol performing a solo song, the project gives the release a more reflective feeling.
And that's what makes it worth adding to your September playlist.
There is something inherently interesting about watching an established group member step into a new solo chapter.
Suddenly, familiar qualities feel different because the spotlight isn't being shared.
Best for: Fans interested in Mark's evolution as a solo artist.
6. ONEUS — “Say Yes!”
And now we get to ONEUS.
The group returned on September 23 with their 12th EP, FIRST LIGHT : 井, led by “Say Yes!”.
ONEUS have built a reputation for treating their music videos as part of a larger visual world, and “Say Yes!” continues that tradition.
The comeback is especially interesting because FIRST LIGHT : 井 introduces a new chapter while still giving fans the theatrical performance qualities the group has become known for.
The title itself immediately creates curiosity.
FIRST LIGHT.
It suggests beginnings.
A new chapter.
Something appearing after darkness.
And that's exactly the kind of language that gets TOMOONs looking for clues.
Best for: Fans who love concept-heavy comebacks and performance-focused MVs.
7. MONSTA X — “MAGIC”
Let's finish with some serious energy.
MONSTA X returned on September 4 with their EP The Phase and the music video for “MAGIC.”
The song combines rhythmic guitar riffs, powerful beats, rap, and vocals, creating the kind of explosive sound that suits MONSTA X particularly well.
But the interesting part is the video's cinematic presentation.
The comeback was introduced as a new “phase” for the group, and the MV leans into that feeling of transformation and forward movement.
It's dramatic without losing the group's performance power.
And when those guitar riffs hit?
Yeah.
That's your cue to turn the volume up.
Best for: Fans who want their K-pop with maximum intensity.
Why September 2026 Has Been Such a Strong Month for K-Pop MVs
Looking at these seven videos together, one thing becomes obvious:
There isn't just one dominant K-pop visual formula right now.
ROSÉ is playing with 2000s nostalgia and pop-rock.
IU is leaning into cinematic storytelling.
Felix is delivering something emotionally intimate.
LE SSERAFIM is mixing K-pop with gaming culture.
Mark Lee is exploring a personal solo identity.
ONEUS is building another concept-driven era.
And MONSTA X is bringing the big performance energy.
That's a pretty impressive range for a single month.
And we're not even finished with September.
With BOYNEXTDOOR, ALLDAY PROJECT, MINZY, NiziU, and KickFlip among the acts scheduled for September 28, the month's K-pop MV lineup is still growing.
So… Which September MV Is YOUR Favorite?
Now it's your turn.
👇 Which one are you putting on repeat?
💜 ROSÉ — “new trick”
🌌 IU — “Unknown Planet”
🖤 Felix — “Slow It Down”
🎮 LE SSERAFIM — “Made My Night”
✨ Mark Lee — “My Friend”
🌙 ONEUS — “Say Yes!”
🔥 MONSTA X — “MAGIC”
And don't be surprised if your answer changes after September 28.
Because K-pop apparently isn't finished with us yet. 👀
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