BLACKPINK’s Jennie calls her new single, "Mantra", an “anthem that celebrates girl power”. We take a look at why this is, what fans are saying, and break down her new single!
The Meaning Behind “Mantra”
The title “Mantra” itself carries significant weight. A mantra is a word, phrase, or sound repeated silently or aloud as a form of meditation or prayer. It’s often used to calm the mind, reduce stress, and promote self-awareness. Given Jennie’s strong personality and influence, it’s not surprising that she would choose such a meaningful word for her new single, not to mention that "Mantra" is catchy and edgy.
In a recent interview with NME, Jennie spoke about the message behind "Mantra", describing it as “a fun, upbeat anthem that celebrates girl power and inspires every woman to shine in her own way with confidence”.
Let's take a look at the new music video for "Mantra"!
The message behind the song: We can take a couple of key messages from this song.
Jennie could use the song to encourage listeners to embrace their true selves and celebrate their unique qualities, as she mentioned in her interview with NME the song is geared up to be an anthem to celebrate girl power.
“Mantra” might promote the importance of meditation and mindfulness as tools for achieving inner peace and tranquility, and it could therefore help some fans overcome obstacles that they are facing or inspire them to achieve their own dreams!
Fans have also taken to social media in light of this recent release to express their opinions and excitement, let's check them out!
Song length:
The song length is short for a music video, as it stands at a run time of 2 minutes and 27 seconds. The average music video length is 3 minutes and 30 seconds. Some have questioned as to why the video was so short.
Style and concept:
Flawless is the first thing that comes to mind when we look at Jennie's style in the new music video. Each outfit and hairstyle portrays a sexy, confident, and glamorous young female artist. Some have questioned the concept of the video, as to "Why is she getting in and out of different types of cars?" Could it be a different type of car for a different year?
The opening scene could be Jennie when she was a child, traveling in the car with her father and uncle, later showing different important moments in her life. In the scene where Jennie is lying around the paddling pool, in the middle of a classic "All American" suburban town, Jennie looks very relaxed, sexy, and like she had made it as a K-pop star. Perhaps this was focusing on the moment when she realized that she had all of the success, money, and (happiness) that she needed at that time as a member of BLACKPINK. What do you think?
What does Jennie want to portray?
The simple video is quite clear cut, Jennie wants to portray that she has come from nothing and has gained fame and success on a global scale. Jennie truly knows how to showcase her ability to captivate audiences with her powerful vocals, charismatic stage presence, and relatable lyrics which has soiled her position as one of the most sought-after and influential K-pop figures.
Our thoughts
There are only so many ways to say “I’m so cool, I’m the best, I’m pretty/hot/rich/fun/etc.” Me, me, me, me, me. Regardless of the musical quality, these rallying cries ring more hollow with each repetition. Cool, pretty people don’t need to talk incessantly about how cool and pretty they are — and when they do it makes them infinitely less cool. That said, I love the fierce and fashionable style that Jennie is wearing in each scene, and I think that the song could become a big hit among fans for its catchy and upbeat chorus.
Let us know your thoughts on this new music video in the comments below.
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