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Is the "Prada Curse" Real? Celebrity Scandals Explored!

Is the "Prada Curse" plaguing Korean celebrities? We explore why this luxury brand might cause some complications for some of K-industry's top idols!


Image: 2022 Korean Prada Ambassadors - Photo: https://www.envimedia.com
Image: 2022 Korean Prada Ambassadors - Photo: https://www.envimedia.com

Could a luxury association carry an unexpected burden? In high fashion, PRADA stands as a titan, its image amplified by a roster of influential celebrities. However, an intriguing and somewhat troubling phenomenon has surfaced: the so-called "PRADA Curse." This alleged jinx appears to disproportionately affect the brand's Asian representatives, with numerous cases of career-altering scandals and legal woes marring their public profiles. We explore some of these striking examples.



Nagano Mei


Image: Nagano Mei - Photo: Kbizboom.com
Image: Nagano Mei - Photo: Kbizboom.com

Accusations of an affair with a married man, coupled with claims of a relationship with a Korean actor, have recently surfaced regarding Nagano Mei. The actress, a Prada ambassador for several years, has seen no public indication from the brand regarding her continued role.




Red Velvet’s Irene


Image: Red Velvet’s Irene - Photo: Teen Vouge
Image: Red Velvet’s Irene - Photo: Teen Vouge

In a potentially illustrative case of the "Prada Curse," Red Velvet's Irene was embroiled in a poor attitude controversy in 2020, coinciding with her appointment as a Prada ambassador. Although initially celebrated, her contract with Prada appears to have expired without further fanfare for Irene.





Zheng Shuang


Image: Zheng Shuang - Photo: WWD.com
Image: Zheng Shuang - Photo: WWD.com

From the heights of a flourishing career, marked by her role in Meteor Shower and a prestigious ambassadorship with Prada, Chinese actress Zheng Shuang became embroiled in a devastating surrogacy scandal. Allegations that she abandoned her surrogate-born children in America after a relationship ended, compounded by tax evasion accusations, led to Prada dropping her as an ambassador just a week after the scandal broke.





Kim Soo Hyun


Image: Kim Soo Hyun - Photo: Malaymail.com
Image: Kim Soo Hyun - Photo: Malaymail.com

Following the emergence of allegations concerning a relationship between actor Kim Soo Hyun and the underage actress Kim Sae Ron, his association with Prada reportedly ceased.





EXO’s Chanyeol


Image: EXO’s Chanyeol - Photo: Teen Vouge
Image: EXO’s Chanyeol - Photo: Teen Vouge

In contrast to some of his fellow Prada ambassadors who faced termination after scandals, EXO's Chanyeol, despite being accused of allegedly cheating on his girlfriend with over ten people and the resulting negative public reaction, retained his relationship with the brand.




Our thoughts


So, what do you make of all this? It's hard to ignore the string of eyebrow-raising incidents involving Korean celebrities linked to Prada, isn't it? From the recent headlines about Kim Soo Hyun to Irene's earlier controversy, it definitely makes you wonder if there's more to it than just bad luck.


And when you factor in the similar situations with other East Asian stars who've repped the brand, that "Prada Curse" nickname starts to feel a little less like a joke. It really gets you thinking about the pressures these idols and actors face, and how these scandals reflect not just on them, but on the brands they represent. What are your thoughts? Is this just a series of unfortunate coincidences, or is there something else at play here?


Now it's your turn: Do you believe in the "Prada Curse"? Leave a comment with your thoughts.


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