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SHOCKING EXIT! TWICE’s Tzuyu Leaves JYP Entertainment After 11 Years — What Happened?

Aug 18
2 min read

End of an Era: What’s Next for the Global K-Pop Icon? Let's take a closer look.


TWICE's Tzuyu (JYP Entertainment)
TWICE's Tzuyu (JYP Entertainment)

Stepping away from the dazzling stage lights and luxury life of a K-pop artist after eleven strong years is no easy decision. TWICE's Tzuyu has decided to take this plunge and start a fresh chapter after her time with JYP Entertainment. Although she has looked through and weighed up her options, she has decided with her heart and has attempted to tie her bandmates and their shared future together, in hopes of creating yet another milestone.



Walk Away From Music?


Despite having a great K-pop career, Tzuyu currently has no plans to hang up her microphone and leave the stage behind, like many fans first thought. She has decided to take a different direction and head over to new management in a bid to achieve an even higher success rate and milestone in her career. The Dojeon Media team really hopes that this will open the door when it comes to Tzuyu's creativity in her new music, mostly written on her own terms.



Fan Focus: What Will She Do Solo?


The K-pop industry and her fan base have been speculating about her next moves. For the Dojeon Media team, we expect to see a lot of high-fashion brand ambassadorships, magazine deals, and perhaps even a Netflix tell-all series about her time with TWICE. Fans are also speculating online about when new solo singles may be released, as she can cross international borders with her music.



Will She Join Another Group?


This question is somewhat of a hot potato in the K-pop industry right now. Although joining another group could bring her great opportunities, it is a risky move, based on the success that she has built with TWICE, so for now, it's off the table. She will simply partner with an agency that supports her individual goals while continuing group releases and growth as an artist.




Final Thoughts


For the Dojeon Media team, this transition represents a bold step forward into personal artist freedom, which many other artists have campaigned for, both in Korea and worldwide. TWICE's Tzuyu is about to enter into an exciting era where she can flourish individually while keeping her commitment to ONCE intact, and express her creativity and freedom as a solo artist on more favorable terms.




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