Everything We Know About HYBE’s New Secret Weapon—ABD Label!
- lewishooper1
- May 22
- 2 min read
Is this the next K-pop revolution? HYBE officially expands its empire with the surprise launch of ABD, and the debut countdown for their first girl group has already begun.
News has been circulating around online platforms and news outlets about Korean record label HYBE launching their brand new label, ABD (A Bold Dream). This has sent shockwaves industry-wide!
This is not just going to be another typical label, as it has been promised that ABD is going to enter HYBE's most aggressive phase yet when it comes to multi-label record companies. Industry veterans are at the helm of ABD's success, and there is hope that they are going to dominate the 2026 charts and music landscape.
Why Another Girl Group?
So why is HYBE going after another girl group? Insiders and K-pop fans believe it's because of their explosive success with ILLIT and KATSEYE. HYBE has since been doubling down on its fresh approach and high-quality tracks that utilise its groups' specialist talents.
This helps them to create a standalone label and therefore use a dedicated creative team, preventing concept overlap and ensuring this new group has its own unique sonic signature. The Dojeon Media team cannot wait to see what ABD brings to the K-pop scene!
Trainee Speculation
K-pop fans have also been speculating online about HYBE scouting for "Elite PLEDIS trainees" who might finally make their debut under this new banner. The Dojeon Media team is also wondering if there will be any familiar faces from some of Korea's most beloved survival or talent shows. An act from a Korean reality show would certainly bring a fresh new energy to the very saturated K-pop scene.
Hype or Overload?
K-pop fans have been divided since hearing the news of ABD. Although many fans are eager to see what ABD brings to the table, some fans are also sceptical. While ILLIT and KATSEYE have had a lot of success, is another girl group needed in the oversaturated K-pop market right now? At the end of the day, HYBE has a whole team behind them, and with social media marketing, ABD really could become the next big name within the industry. The Dojeon Media team cannot wait to see if ABD is HYBE's secret weapon and if their music will reach the top of the charts.
Final Thoughts
We cannot wait to see what ABD brings to the table, thanks to HYBE. It goes to show that even with bad press last year with New Jeans, HYBE is not slowing down. Instead, they are utilizing every last skill to expand both at home and overseas to capture a new generation of K-pop listeners. If they can replicate the viral magic of their previous debuts, ABD’s first group is destined to be the biggest story of 2026. What do you think of this brand new label?
Comments