Nostalgia Unpacked: Analyzing I.O.I’s Comeback with the “Suddenly” M/V
- Jon Lui
- 3 hours ago
- 2 min read
Almost 10 years after their debut, I.O.I returns with an emotional track, Suddenly, from their reunion album I.O.I: LOOP. We break down the music video details, including Somi's viral kissing of Doyeon!
Track Breakdown
Instead of going with the loud trend or explosive energy known to this year's monstrous comebacks, I.O.I decided to go with a warmer, softer, and surprisingly nostalgic tone. "Suddenly" is a synth-pop track built around longing—the kind that appears out of nowhere when you least expect it. The echoing of the bass and snare drums is reminiscent of 80's ballads with big hair and makeup. The single song choice is perfect for their nostalgic comeback. Jeon Somi took part in the lyrical writing process, which makes the track more personal to fans! Take a look!
Refreshing Visuals
Not only does "Suddenly" deliver 80's vibes musically, but it also does so visually. From the outfits, makeup, and camera angles, "Suddenly" breaks the mold of this year's high-quality, CGI/AI-generated K-pop music videos and brings viewers back to music video roots. The visuals bring out how each member has matured over the last nine years, both visually and musically.
Fan Responses
Fans have described "Suddenly" as both comforting and bittersweet. While some expected more high-energy, more in line with today's reunion anthems, many praised the nostalgic atmosphere and emotional storytelling, especially because the members reunited after building successful solo careers in both acting and singing.
The song is about a person who had to say goodbye to someone dear, but every time the person is about to forget about the other, they suddenly remember the person, the moments they spent together, and miss them. This is probably how the I.O.I members and the fans felt towards each other. — I.O.I Fan Comments
The Viral Kissing Scene
We can't forget the viral kissing scene between Somi and Doyeon that broke the internet a week ago! It seems that the teaser for "Suddenly" was really just a "teaser"! There was, in fact, no kissing scene in the official music video! But the members did recreate it "for fun" during their dance practice!
Final Thoughts
Not flashy, not loud, just good ole' memories. "Suddenly" delivers what it promised—instead of remembering the past, we honor it. The same goes for I.O.I and their amazing comeback story! Even though many K-pop groups go through ups and downs, I.O.I still found a way back to each other after many years apart, focusing on their own careers. The Dojeon team is excited to see the group's next chapter and what it may hold! Comment below with your thoughts on their comeback!