Stray Kids Join BTS in Grammy Boycott: Which K-Pop Groups Could Follow Next?
As K-pop titans unite against the Recording Academy's controversial "Asian Pop" category, the industry faces a turning point—leaving fans and experts wondering which major acts will join the movement next. Read on to find out who else might be next!
The Grammys are one of the world's most loved music award shows, but dwindling ratings over the past couple of years have urged producers to rebrand the show. So what effect will K-pop withdrawals have on the show?
Since the news of Stray Kids pulling out of the show, the international music scene is buzzing because Stray Kids have officially teamed up with BTS, who have also confirmed they are going to skip the upcoming Grammy submissions.
Insiders and fans are asking the same question. Why did Stray Kids follow BTS in withdrawing from the upcoming Grammys?
Artists are teaming up and making a stand against the new "Best Asian Pop Music Performance" category because they see it as a way to isolate them instead of including them.
They are worried this genre box keeps them out of major main-stage categories like Album of the Year. However, there are other global music award shows that solely celebrate K-pop, Afro music, and so on. So is this really a big deal?
For the Grammys, the withdrawal of top-tier K-pop stars could mean lower viewer ratings yet again, since K-pop is booming worldwide. This coordinated push proves that top-tier K-pop stars don't need traditional Western approval to prove their worth anymore.
What's more, since Stray Kids have followed BTS' withdrawal from the show earlier in the year, the Recording Academy is now facing serious questions over whether or not it is relevant and how it treats its talents.
Acts Who Could Follow
Frontman of ATEEZ, Hongjoong, has already voiced an open agreement with the initial pushback, hinting that the group is strongly considering the same move as Stray Kids and BTS, unless something changes.
One of the globe's other big-name K-pop acts, which has countless record sales, has also voiced their consideration of withdrawing from the show as well. Since SEVENTEEN are current and very influential with the Gen Z audience, this could cause a big problem for the show, and potentially the music industry.
Although the members only come together to fulfil their group duties, BLACKPINK have a massive amount of influence and record sales behind them. Their enormous global status, both as a group and as solo artists, makes them top candidates to reject being pigeonholed.
Since many of the members have a big US fanbase, their withdrawal from the show could have massive consequences for the show's organizers and shareholders.
As a big-name group under record giant HYBE, alongside BTS, TXT has the same pressures regarding being recognized in the Western market.
TXT has strong ties to the network and strong US record sales, so they are also prime candidates to back their fellow K-pop groups by making a stand against the show.
Fan Reactions & Community Buzz
On social media, global K-pop fans have come together to praise Stray Kids for their decision to join BTS in making a stand against the industry by withdrawing from the show. Some fans are also having their own say when it comes to suggesting ways for the industry to make changes.
Final Thoughts
For the Dojeon Media team, it is clear that The Recording Academy now has to make a decision between changing the way it operates or losing its global reputation as a top music awards show. If more K-pop acts, like BTS and Stray Kids, withdraw from the Grammys, then it is inevitable that the show will lose even more viewer ratings than it already has.
Which K-pop group do you think will follow next? Comment below!
FAN POLL TIME!
Which K-pop Group Will Boycott the Grammys Next?
ATEEZ
SEVENTEEN
BLACKPINK
TXT
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