The App Millions Are Using To Order “Fake Food” in South Korea
- lewishooper1
- Jul 20
- 3 min read
Why Gen Z is obsessed with 'FoodNeverComes'—the viral trend satisfying midnight cravings for $0.
South Korea is facing a wild new craze. This time, thanks to a mobile app that has left millions of users obsessed with ordering takeaway meals that don't actually exist. This new simulation app mimics the exact rush and feelings of buying food online, all the way through to the final confirmation payment page.
So Why Are So Many People Using This App?
The main idea behind the app is to trick the brain's reward center by allowing users to feel that mental stimulation without actually taking a financial hit or having to order the food. This app is trending throughout Korea right now, and it's all thanks to the stress-relieving aspects that the younger generation so often seeks. The fact that those late-night cravings don't actually have to turn into food arriving at your door is awesome.
Where Are People Using This App?
This slightly crazy idea actually comes from South Korea, thanks to the country's love for takeaway food and mobile apps. On many social media sites, fast-food and takeaway services promote themselves heavily, so this trend has taken off right away, mainly with city dwellers who face heavy daily pressures and are constantly looking for low-cost, quirky ways to find a bit of comfort.
The viral app is called FoodNeverComes. It was actually created by an independent South Korean developer who goes by the handle Malhee (@malheeelife).
How Does This App Work?
Many people globally have been wondering how this type of app works. It is pretty simple, and the digital interface looks and feels almost identical to a real delivery app. It lets you scroll through menus, customize orders, and even watch fake drivers head your way via the built-in app. The only real difference is that instead of taking payment at the end, the system closes and displays a summary of the exact amount of money and calories you have just saved yourself from consuming. This is something that the Dojeon Media team finds really fascinating.
The Psychological Impact and the Trend
This is where things get interesting, as many entertainment and delivery app fans are swearing by this app. Some users have said that they have actually learned to become more disciplined, even going as far as saying that they have managed to keep their weekly budgets in check. Could this app be something that other brands consider in the future? The behavioural learning aspect is something that the Dojeon Media team supports, as many people these days struggle with burnout and loneliness.
Since this app is trending right now, its behavioural design is intended to reflect how adults might spend their daily lives. Many of us fill up online shopping carts and, in recent years, have changed our consumption habits, but is this app a gimmick or really worth using?
Do we order takeaways to save time, because we want something different to eat, or simply because we love the app's interface and get a kick out of ordering something?
Final Thoughts
For the Dojeon Media team, this new craze in Korea really highlights how much our brains crave the simple comfort and routine of making a purchase. It also offers a truly unique, modern perspective on self-control, proving that sometimes just going through the motions is enough to satisfy an itch. Have you tried using this app? If so, we would love to hear from you in the comments below!
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